The first of these that we will find related is Doctor Who Series 7 Part 1.
Ultraviolet allows people who purchase the episode to stream and download the episodes as well on a multitude of devices.
Claude London, Digital Director for BBC Worldwide Consumer Products comments: “We’re thrilled to be announcing our first UV-enabled DVDs and embrace this new era for home video - the UltraViolet era. We hope UV will empower consumers to build digital entertainment libraries and continue to enjoy BBC Worldwide releases either at home or on the move. We will continue to work as part of the UV consortium and with our supporting partner Flixster on further releases for early 2013”.
The BBC Press release goes on to say the following:
Centred on interoperable cloud-based account management and content delivery, UltraViolet has been developed through DECE (Digital Entertainment Content Ecosystem) – an open cross industry consortium including the major movie studios, technology providers, consumer device makers, entertainment retailers and video service providers.
For its initial slate of UV-enabled titles, BBC Worldwide has teamed up with content delivery partner Flixster which will also act as the supporting site for consumers to redeem the digital copy of their purchases. Details concerning the redemption process will be provided on a leaflet, designed in collaboration with other participating studios, which will be in the DVD case. Post-launch, users will be able to visit a BBC Worldwide site for further information after which they will be automatically transferred to the relevant Flixster location.
You can pre-order the DVD and Bluray at those links.